I came across this article, while scrolling through my news feed on Facebook. It has some great information on how to market using Facebook. Here is a portion of the article:
Small businesses that use Facebook to get the word out and promote their companies should check out a new report from Buddy Media, a social ad-management software provider. The report is drawn from the company’s analysis of 200 clients’ Facebook posts over a two-week period, in addition to the comments and “likes” spurred by those posts.
The report contains a number of good takeaways, including its findings on post length. It found that Facebook posts containing 80 or fewer characters had 27 percent higher engagement rates than longer posts. (You’re not the only one who struggles to be brief: Just 19 percent of all posts analyzed were that short.)
Here are some other lessons and advice gleaned from the report.
Use brand-specific URL shorteners. URL shorteners may provide an easy way to keep your post length down, but you may sacrifice effectiveness. Engagement rates are three times higher for posts that use a full-length URL, the report found. Why? Shortened URLs, such as “tinyurl.com/yhlw3c6” or “ow.ly/yhlwc3c6” don’t tell a user where he or she is headed after the click. If you do need to shorten, use a brand-specific one. The report’s example, of course, is “bddy.me/1f8M.”
Post after hours. Brands that posted (or scheduled posts) outside of business hours had 20 percent higher engagement than those that posted only during office hours. (About 60 percent of the posts the report analyzed went live between 10 a.m. and 4 p.m. EST.) Posting outside business hours, said the report, “reflects the importance of having a Post appear at the top of fans’ News Feeds during the times of day they are most likely checking their Facebook pages. By posting within business hours, brands miss the critical opportunity to get the visibility they need for maximum engagement.”
Try Thursday and Friday. Across all industries, engagement rates were 18 percent higher on Thursdays and Fridays compared with other days of the week. Engagement rates were 3.5 percent below average for posts published Monday to Wednesday, and Saturday was worst of all: 18 percent below average.
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